Build Your Brand Beyond The Sport

Brand Development, Management & Content for Athletes, Agencies & Teams

Our Ideal Clients

Who We Serve

Athletes

As a professional athlete or former college athlete, how do you continue to build and leverage your personal brand to monetize your NIL? While you're focusing on your craft, the experts at BranDNA are here to help you manage your brand. Once we've established a relationship with you, we'll craft a custom plan to help you continue building your brand and landing deals that align with your values.

Agencies

As a sports agent, the last thing you want after securing a brand deal for your athlete is for the commercial, promotion, or campaign to go poorly. Far too often, athlete brand and endorsement deals come across as awkward, overly scripted, or just off-brand. With BranDNA, you can ensure that everything your athlete does with content and brand deals is on-brand and beneficial for their image and reputation.

Teams

In today's digital world, engaging social media content is a must. Even more so in the sports world. Potential donors, rabid fans, and recruits alike all follow your teams' accounts to be educated and entertained. The problem is, most teams don't have the resources to create the high volume of engaging content that's necessary to keep their followers engaged. Let BranDNA help capture your team or programs' brand story.

Our Core Services

How We Help

Brand Development

Through our unique personal brand strategy sessions, we'll get to know the ins and outs of who you are, what makes you unique, and how to establish your personal brand. After identifying your brand, we'll craft a custom plan to develop it for the long term. This includes increased social media followings, PR exposure, appearances, brand deals, business opportunities, and more.

Brand Management

While identifying and building your brand is important, what's even more important is maintaining that brand once you've established it. Far too often, athletes can reach the pinnacle of notoriety, only to lose all brand value with one bad deal, negative PR, or a personal failing. We'll manage your brand so that you can ensure your reputation is in tact and your brand value is never jeopardized.

Brand Content

Part of building and maintaining a successful personal brand is producing captivating and authentic content. BranDNA can create content that's perfectly in line with your brand values and identity, both for your social media accounts and for brand deals you've landed. Good content can be the difference between a loyal and engaged audience or a casual and checked out audience.

Testimonials

What Athletes Are Saying

"Without the help of Nate and his team at BranDNA, I wouldn't have been able to build the brand that I did while at IU. They helped me identify what my brand was, and then guided me on how to build and monetize it."

- Miller Kopp

Indiana University Basketball